In various example embodiments, a system and method are provided for a service data platform. The service data platform includes an application management API configured to receive software uploaded by a third party using a management application API. The service data platform also includes a plurality of graph servers configured to identify a group of lighting nodes to distribute the uploaded software and determine the uploaded software is safe for deployment to the identified group of lighting nodes. The service data platform further includes a device manager configured to distribute, using an administrative API, the uploaded software to the identified group of lighting nodes.