Various arrangements for authorizing content viewing are detailed herein. Sports wager data corresponding to a sports wager placed by a user may be provided to a television service provider system. The television service provider system can perform a lookup action to determine a content event based on the sports wager data. In response to the received sports wager data, a user account may be authorized using a rights scheme for access to a television channel on which the content event is scheduled to be broadcast. The television service provider system may deauthorized the user account for access to the television channel by removing the rights scheme such that access to the television channel on which the content event was broadcast is blocked after the event.