Embodiments of this application provide a data analytics method and data analytics apparatus. The method includes obtaining, by a user plane data processing network element, at least one matching condition that is from a data analytics network element, where each of the at least one matching condition corresponds to at least one service type or at least one execution rule. The method further includes obtaining, by the user plane data processing network element based on the at least one matching condition, a service type associated with user plane data or an execution rule associated with the user plane data. Embodiments of this application implement data analytics by using the data analytics network element in a communications network.