A structure for adjusting a support force of a lumbar pillow includes: a back hugger body, a lumbar pillow, an elastic support, and a support adjustment mechanism; wherein a bottom of the back hugger body is hinged to a top of the lumbar pillow, and a back of the back hugger body is provided with a connection arm; one end of the elastic support is connected to a back of the lumbar pillow, and the other end of the elastic support is connected to a front side of the connection arm; and the support adjustment mechanism includes a slide block and a drive assembly connected to the slide block, wherein the slide block is slidably connected between the elastic support and the connection arm and is abutted against a back of the elastic support.