Systems and techniques for improving ink jet ink durability and adhesion to a substrate. The techniques may include applying a varnish to the surface of the substrate, curing, in an initial curing step, the varnish with an ultraviolet (UV) lamp, and applying a pigmented ink to at least a portion of the substrate. The initial curing step may comprise pinning the varnish with the UV lamp in a low-power state. The techniques may additionally or alternatively include applying a layer of pigmented ink and varnish at substantially the same time, allowing the pigmented ink and varnish to at least partially mix, then pinning or curing the ink/varnish combination.