A vehicle control device comprises: an acquisition unit configured to acquire information of outside brightness of the vehicle; and a control unit configured to control, based on the outside brightness, luminance of a plurality of display areas including a first display area displayed by a first display unit for displaying a situation of the vehicle and a second display area displayed by a second display unit for displaying a situation of the vehicle, the second display area being displayed below the first display area, wherein when the outside brightness is higher than a first threshold, the control unit suppresses luminance of the first display area in accordance with a decrease in the outside brightness, and when the outside brightness is equal to or lower than the first threshold, suppresses luminance of the second display area in accordance with the decrease.