In general, various aspects of the present invention provide methods, apparatuses, systems, computing devices, computing entities, and/or the like for generating customized user interfaces. In accordance with various aspects, a method is provided that comprises: providing a content generation interface that includes control elements for selecting interactive content; receiving, via the control elements, a selection of a set of webpages comprising the interactive content; configuring, based on the selection, the interactive content to be displayed via browser tabs by: including a set of object identifiers, wherein each object identifier represents a corresponding webpage that is to be displayed via a browser tab; and transmitting an instruction to a browser application executing on a target device causing the browser application to launch browser tabs to display the interactive content by displaying the corresponding webpage via a browser tab of the browser tabs.