A method (300) and apparatus (110, 150) collect and upload implicit analytic data. The method can include storing (320) dependency rules corresponding explicit events to implicit events. The method can include collecting (330) and storing (340) implicit event data corresponding to implicit events. The method can include receiving (350) an explicit event at the device. The method can include evaluating (360) dependency rules corresponding to the explicit event. The method can include identifying (370) a relevant subset of implicit event data corresponding to the explicit event based on evaluating the dependency rules. The method can include uploading (390) the relevant subset of the implicit event data and explicit event data corresponding to the explicit event.