Systems, methods, and non-transitory computer-readable media can determine respective engagement scores for one or more users based at least in part on their engagement with a plurality of content items associated with an entity in a content provider system. At least one user who is a top fan of the entity can be determined based at least in part on the determined engagement scores. The user can be associated with a visual badge in the content provider system to identify the user as a top fan of the entity, wherein the visual badge is made visible by the content provider system to at least the entity.