Methods, devices and systems for computing interactive customized content in response to a scan, or multiple scans, of a machine-readable label are provided. Illustrative methods may include receiving, from a user or group of users, a scan of a machine-readable optical label captured using a camera of a mobile device. Methods may include determining, based on the scan or scans, one, or more than one, redirect Uniform Resource Locator(s) (URL(s)). Methods may include generating, based on a user profile or group of user profiles and a redirect service that is accessed using the redirect URL, customized content associated with the scan. Methods may include redirecting the user or users to one or more target landing page URL(s), and providing to the user or users, through a browser on the mobile device or mobile devices, one or more than one target landing page(s) that includes the customized content.