Embodiments of the present invention are related to a dynamic content optimization system including a collection engine, a news server, an optimization engine including a filter engine and a markup engine, an intake module, a client setup engine, a client website with an optimized content display module, and an administrative override. The system includes a learning track and an autonomous track and is configured to create the client website using data gathered from the collection engine. The collection engine is structured to gather outside content for storage within the news server and forward it to the optimization engine. The optimization engine is operable to retrieve content from the news server, preprocess the content for comparison against previously rejected data, compare the content for rejection, markup non-rejected content and forward the marked up non-rejected content to the content display module for display on the client website.