An action associated with an event detected within a communication is provided. A communication service initiates operations to provide the action by processing a communication to detect an event related to a transaction between a recipient and vendor. An action template is located that matches an event type and the vendor. A vendor service is queried to find the action template. An action is generated by populating the action template with an attribute of the event such as a recipient identifier and/or a transaction identifier. The action is provided to the recipient to facilitate an interaction related to the event with the vendor service.