A computer system detects that a first user has selected an element corresponding to accessing a particular web page (e.g. such as a checkout). Based on detecting that the first user has selected an element corresponding to accessing the web page, the computer system may determine if one or more particular criteria associated with the web page have been met. Based on determining that the one or more criteria associated with the web page have been met, the computer system causes a particular web page element (e.g. a promotional payment button) to be rendered on the web page to display on a device of the first user.