An information processing apparatus for configuring a signage device acquires layout information including position information of at least one signage device in a target area and a floor plan which enables identification of placement of at least one fixture placed in the target area, and content information associated with content to be displayed on the signage device. The information processing apparatus displays an icon corresponding to the signage device at a position corresponding to position information in the floor plan. On receiving a selection of the icon from a user, the information processing apparatus displays content information set in the signage device or content information to be set in the signage device, which enhances the user-friendliness in checking or setting up configuration details.