A disclosed computer-implemented method may include partitioning, based on a social graph representative of social connections among a plurality of users of a social networking system, the plurality of users into a plurality of user buckets. Each user bucket may include at least one user of the social networking system. The method may further include selecting a set of user buckets from the plurality of user buckets, assigning the set of user buckets to a data center included in a networking infrastructure, and routing data sent from a user device associated with a user included in the set of user buckets to the data center. Various other methods, systems, and computer-readable media are also disclosed.