A method to generate upgrade recommendations for wireless wide area networks may include receiving parameters associated with an existing network configuration, customer usage, and a network demand, and identifying recommendations for locations of potential new cell sites corresponding with sectors within a geographical region associated with the network, where the identifying is based on the existing network configuration and customer usage. The method may include predicting a performance impact on the network based on the recommendations for potential new cell site locations, and selecting network upgrades based on the recommendations for potential new cell site locations, the network demand, and the predicted performance impact.