A liquid ejection apparatus includes a conveying unit, a winding unit, a printing unit, and a rotation control unit. The conveying unit is configured to intermittently convey a printing medium by a predetermined feed amount. The winding unit is configured to wind the printing medium conveyed by the conveying unit. The printing unit is configured to perform printing on the conveyed printing medium. The rotation control unit is configured to control the winding unit to rotate in a winding direction at a predetermined timing after the conveying unit has started to convey the printing medium intermittently, and then cause the winding unit to rotate in a reverse direction opposite to the winding direction.