Disclosed are techniques for analyzing website content and recommending changes in website content. A method can include analyzing, by a computer system, webpages of a website to determine a current value for a quality score of the website, the current value being less than a perfect value from among potential values for the quality score, determining a value for a corresponding industry benchmark score for other websites in a same industry as the website, and providing information to cause a client device to concurrently present: (i) a circle graphical element indicating the current value for the quality score, where a first portion of the circle graphical element is presented in a first manner and a second portion is presented in a second manner, a size of the first portion indicating the current value, and (ii) a graphical indication of the value for the corresponding industry benchmark score.