Methods, apparatuses, and computer program products are provided that utilize a computer-executable tool to identify uninstalled software applications on a particular device. The computer-executable tool is configured to identify the uninstalled software applications based on identifying unresolved program links without affecting execution of other applications on the particular device. Additional processing associated with uninstalled applications may be performed. For example identify, generate, and/or otherwise present impressions associated with the uninstalled application programs. In this regard, for example, such impressions may be presented as part of providing promotions associated with such uninstalled application programs.