An information processing apparatus includes a controller that is configured to identify a first language into which a content of a speech that is input is to be translated, based on first information about a place, estimate an intention of the content of the speech based on the content of the speech that is translated into the first language, select a service to be provided, based on the intention that is estimated, and provide a guide related to the service that is selected, in a language of the speech. The first language is different from the language of the speech.