A method and an apparatus for displaying interactive information in a panoramic video are disclosed. The method includes determining a first interactive information display area corresponding to a perspective of a first camera position of the panoramic video; and displaying first interactive information in the first interactive information display area corresponding to the perspective of the first camera position when playing an image associated with the perspective of the first camera position. According to the present disclosure, a display position of the first interactive information is not changed along with a head turning action of a user, etc. As such, when the user wants to see the first interactive information, the user can adjust the line of sight to a determined position for viewing, thus increasing an attraction of the first interactive information display area to the user, and helping to enhance the user experience.