Embodiments are generally directed to transport controlled video coding. An embodiment of an apparatus includes one or more processors to process data; a memory to store data, including data for video streaming; and a video processing mechanism including an encoder and a transport mechanism, wherein the video processing mechanism is to generate a prediction of channel throughput for a network channel, encode one or more bitstreams based on the prediction, including encoding a plurality of bitstreams including a first bitstream and a second bitstream if the prediction indicates an increase or decrease in channel throughput and encoding a single bitstream if the prediction indicates a stable channel throughput; and select a bitstream of the one or more bitstreams for a current frame.