A display apparatus and a method for controlling the same are provided. The display apparatus includes a display unit, a light sensor, a cooling fan, and a controller. The light sensor is configured to detect an ambient light and generate a brightness value indicating brightness of the ambient light. The cooling fan is configured to generating a fluid flow in the display apparatus. The controller is configured to monitor the brightness value per a time period and control a rotational speed of the cooling fan based on the brightness value.