When a screen to be displayed on a touch panel display includes no visual content for appreciation, such as a movie, the screen is displayed at a position closer to the user, at which the user can naturally manipulate the screen. When the screen includes a handwritten input acceptance box, the screen is placed at an upper position so that a handwriting input operation by the user is eased. When the screen includes visual content for appreciation, the screen is displayed at a position slightly distant from the user so as to be suitable for viewing the visual content for appreciation. The position suitable for appreciation is set according to the display size and resolution of the visual content, included in the screen, for appreciation.