A data aggregation implementation includes self-configuring drivers. From the viewpoint of a Network Operation Center (NOC), a plurality of heterogenous content sources provide content that may be of a variety of different types and formats. All of this content must be ingested and stored for retrieval and reporting, analysis, and/or presentation despite many differences in their collection, format, transmission, and quality. In some embodiments, the NOC includes or cooperates with one or more servers to, among other functions, receive content from content sources, request object reflection by the driver of each content source, receive driver attributes in response, and map the metadata of the content for each content source to a universal schema, thereby self-configuring the driver.