Methods, devices and computer program products are provided that, under control of one or more processors, perform resource theme identification (RTI) automatically by; accessing an active resource that includes a path designator (PD) element that includes at least a portion of a path designator for a resource; analyzing the active resource to identify a text element, an audio element and/or an image element; analyzing the text/image element utilizing an RTI algorithm, that applies at least one of natural language understanding (NLU) or image recognition (IR), to identify the one or more themes; deriving proxy indicia based on the theme(s); substituting, into the active resource, the proxy indicia for the path designator to present the proxy indicia in place of the path designator, the proxy indicia linked to the path designator; and displaying the active resource including the proxy indicia.