A system and method for automatically reconfiguring a user interface based on a product lifecycle that changes a visual appearance of a product image in the user interface to reflect its age or ownership duration is described. In one embodiment, a method includes determining one or more products owned by a user and an ownership period associated with an age or ownership duration of each product. The ownership period is compared to a product lifecycle for the product and, based on the comparison, one or more temporal effects are overlaid onto a base product image for the product. The one or more temporal effects change a visual appearance of the base product image in a user interface on a user device in communication with the unified product application to reflect the age or ownership duration of the product.