An apparatus for generating a virtual effect of an electric vehicle includes: a driving information detector configured to detect vehicle driving information in the electric vehicle; a controller configured to determine a characteristic of the virtual effect based on the vehicle driving information detected by the driving information detector, and configured to generate a virtual effect producing signal for producing the determined characteristic of the virtual effect; and a vibration actuator provided in a seat of the electric vehicle such that when the vibration actuator operates, a driver or a passenger who is in the seat experiences vibration, the vibration actuator being controlled by the virtual effect producing signal generated by the controller, so as to produce the vibration according to the determined characteristic of the virtual effect.