An electronic price label system, an apparatus and a method for managing an electronic price label are disclosed. The electronic price label includes a display and communication device. In the method, the identifier in an electronic price label is read and, based on the read identifier, a command is sent to the electronic price label by means of a near field. The command can be an emptying command and/or extinguishing command for an electronic price label or it can be a command containing a new state and/or price.