An approach is disclosed that provides personalized two-way communication with a uniquely identified object and an AI agent. Information about the object in a context associated with a requestor is received to access to an object knowledge base. The information is analyzed to determine a unique reference for the object. A selected set of the received information and the object categorization may be sent to an object knowledge base populated with AI configuration parameters tied to uniquely identified objects. The object knowledge base is searched for the unique reference to determine a registration assessment. The registration assessment is one of registered and not registered. When the registration assessment is determined to be not registered, the object is added to the object knowledge base. After receiving an AI connection from the object knowledge base, the context associated with the requestor is sent to the AI connection.