A system for performing data trend analysis is disclosed. The disclosed system categorizes a number of transaction records based on their associated merchant IDs. For each of the merchant ID, the system determines whether the determined number of transaction records exceeds a pre-determined threshold. In response to identifying a merchant ID with the determined number of transaction records that exceeds the pre-determined threshold, the system identifies a location associated with the merchant ID and generates a trending notification indicating a transaction burst. The system then identifies a set of users located in the location that have a transaction history with the merchant ID and sends the trending notification to the set of users.