This application relates to apparatus and methods for automatically generating item information, such as item descriptions, and providing the item information to customers. For example, the embodiments may generate and provide personalized item descriptions to customers during conversational interactions in speech-based systems. In some examples, the embodiments determine entities (e.g., attributes) from item information, and apply trained machine learning processes to the extracted entities to generate textual data, such as item descriptions. For example, a computing device may apply a trained natural language processing, such as a trained transformer-based machine learning technique, to the extracted entities to generate the item descriptions. In some examples, the computing device applies post processing techniques to the generated textual data. The generated textual data may include descriptive phrases that are user friendly to customers in an e-commerce system. The textual data can be converted to audio and played to customers.