Invention Grant
- Patent Title: Slow network detection and response
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Application No.: US17872896Application Date: 2022-07-25
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Publication No.: US11636507B2Publication Date: 2023-04-25
- Inventor: Gurel Erceis
- Applicant: Quantcast Corporation
- Applicant Address: US CA San Francisco
- Assignee: Quantcast Corporation
- Current Assignee: Quantcast Corporation
- Current Assignee Address: US CA San Francisco
- Agent Andrea Wheeler
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04L43/08 ; H04L41/06 ; H04L67/02 ; H04L67/62 ; G06Q30/0242 ; G06Q30/0273

Abstract:
A control system determines whether a browser is retrieving supplemental content over a slow or faulty network using a tracking indicator. Based on determining that browser is retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser. The control system may modify responses by declining to bid, responding with a lower bid amount, or responding with alternate supplemental content. Based on determining that browser is no longer retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser by responding with a higher bid amount or responding with the original supplemental content. Thus, the control system maximizes the use of control system and campaign manager resources by responding to opportunities according to the likelihood that they will result in an impression or a conversion.
Public/Granted literature
- US20220358536A1 Slow Network Detection and Response Public/Granted day:2022-11-10
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