Described is a method of managing a network for delivering content in a hybrid unicast/multicast network, where content is requested by clients over unicast, but all or some of the content is delivered in part over multicast. A client requests content (in the form of segments) and receive the responses (segments) over unicast via a first proxy. The first proxy measures the time between requests and associated requested segment sizes. These measurements are used to effectively determine a unicast request rate given by the segment size divided by the time between requests. Subsequent requested segments can then be delivered over multicast over a portion of the route to the client using a multicast rate that is set as a function of (for example, 110% of) the unicast request rate. In general, the multicast path will be from a second proxy to the first proxy.