The invention relates to a wash-off label. According to an embodiment, the face film of the wash-off label comprises biaxially oriented plastic film and configured to shrink asymmetrically so that a difference between the shrinkage of the film in machine direction and in transverse direction is at least 55%, when exposed to washing liquid comprising caustic soda and having temperature in the range of 65-85° C. for equal or less than 5 minutes. The invention further relates to a use of the wash-off label and to a labelled article.