An optical unit includes: a reflection portion that reflects an incident light flux incident from outside on a reflection surface in a reflection direction from an incident direction toward an imaging element; a movable body having the reflection portion and a holder supporting the reflection portion; a fixed body; a rotation support mechanism that causes the movable body to rotate with respect to the fixed body with an axial direction as a rotation axis; and a drive mechanism having a magnet and a coil and causing the movable body to rotate with respect to the fixed body. The magnet is provided at a position not contacting the reflection portion in the holder and on a back side of the reflection surface, and has a parallel surface parallel to the reflection surface. The coil is provided at a position opposing the magnet in the fixed body.