According to an embodiment, a system for driving a point-of-interest (POI) search and recommend process through POI modeling comprises a POI data pre-processing unit gathering POIs to be modeled, extracting POI features from the gathered POIs by a service provider, and classifying the POIs by POI categories, a POI modeling unit modeling the POIs and outputting the modeled POIs, the modeled POIs including attribute information and learning-purpose features, a POI information providing unit providing the modeled POIs, by the POI features or the POI categories, through a user terminal, a POI search unit receiving a search request including a keyword or a POI feature from the user terminal, and a POI recommending unit learning user data based on the learning-purpose features included in the modeled POIs and recommending a user-customized POI list through the user terminal.