A method for inserting links to one or more webpages of a website is disclosed. The computerized method includes operations of detecting a first set of keywords for a first webpage of the website, determining a second set of keywords for webpages external to the website, determining, for the first webpage, a set of intersection keywords in both (i) the first set of keywords, and (ii) the second set of keywords, and generating first intersection keyword:link pairings for each intersection keyword of the first webpage. The method may also include inserting a code module into web code of the first webpage, the code module including the first intersection keyword:link pairings. The method may include determining one or more of the intersection keywords in content of the first webpage, and replacing each intersection keyword detected in the content of the first webpage with a link from the first intersection keyword:link pairings.