Invention Grant
- Patent Title: Break-based inventory forecasting
-
Application No.: US17244537Application Date: 2021-04-29
-
Publication No.: US11640578B2Publication Date: 2023-05-02
- Inventor: Craig Miller , Charles Douglas Cosman , Thomas Evenson , Eric Smith , Calvin Legh , Thomas Shields , Aaron Martin
- Applicant: Xandr Inc.
- Applicant Address: US NY New York
- Assignee: Xandr Inc.
- Current Assignee: Xandr Inc.
- Current Assignee Address: US NY New York
- Main IPC: G06Q10/08
- IPC: G06Q10/08 ; G06Q30/00 ; G06Q30/02 ; G06Q10/087

Abstract:
Techniques are disclosed for advantageously forecasting an inventory of a product having a particular duration (e.g., video content). The technique can include determining the particular configuration (e.g., maximum number of impressions, maximum amount of time permitted) of breaks identified within an impression log. Based on the number of breaks and the configurations of the breaks, the technique can forecast a future inventory of the product. In some implementations, the disclosed technique can identify an amount of a previous break that was not filled with video content. These forecasts can enable product sellers to better communicate with their customers, negotiate supply contracts, price their products, plan for business operations, etc.
Public/Granted literature
- US20210248551A1 BREAK-BASED INVENTORY FORECASTING Public/Granted day:2021-08-12
Information query