Embodiments disclosed herein address these and other concerns by providing for means by which a customer's level of engagement with media can be determined. In particular, media and questions regarding the content of the media may be sent to a ticketing device and provided to the customer. The ticketing device can further obtain the customer's answers to the questions, and send the answers to a server, which can determine a level of engagement can be assessed from the answers and issue a discounted ticket. The amount of the discount may be proportional to the level of engagement.