A system and method for sensing or tracking users at a geographic location or destination and collecting data based upon such users and/or the tracking of such users for enhancing the experience of the users, providing increased operational functionality of venues or attractions associated with the destination, and/or managing or influencing behavior associated with users or employees at the geographic location or destination. The system may be accessible via software applications executed upon mobile devices and/or permanent hardware kiosks and/or via a web-based interface. Trackable hardware is carried and/or worn or otherwise associated with the users so that the users' movement and activities may be tracked at the geographic location or destination.