The present invention refers to a plant (1) for printing a fibrous material (T). The printing plant (1) comprises: a station (14) for supplying a fibrous material configured for supplying the fibrous material along a predetermined operative path, a treating station (10) configured for treating the fibrous material with a treatment composition by applying the composition itself on a first side (T1) of the fibrous material (T); and a printing station (6) configured for ink-printing at least part of a second side (T2) of the fibrous material (T) opposite to the first side (T1). Moreover, the present invention refers to a process of printing a fibrous material.