A computer program product for navigation in an establishment site for a first user using a first mobile electronic device are provided. The embodiment may include scanning an area around a current location of the first user to identify a set of second mobile electronic devices. The embodiment may also include referencing one or more resources for: identifying a set of second users for each of the set of second mobile electronic devices; analyzing schedules of the set of second users to identify expected current locations of each of the set of second users in an establishment site; and identifying the current location of the first user relative to the expected current locations of at least some of the set of second users by referencing a map of the establishment site.