An air pressure-machine vision based system for measuring a rheological property of a viscoelastic material includes a machine body, a lifting experiment table system, an air pressure generation control system, an image collection system, and a controlling and information processing system, where the lifting experiment table system, the air pressure generation control system, the image collection system and the controlling and information processing system are mounted on the machine body; the lifting experiment table system includes a lifting table stepping motor, an L-shaped lifting table and a lifting table motor driver, and the lifting table motor driver is connected to the lifting table stepping motor and configured to drive the lifting table stepping motor; and the lifting table stepping motor is connected to the L-shaped lifting table and configured to control lifting of the L-shaped lifting table.