A region of an image bearing member that comes into contact with a recording material at a nip in a state in which the recording material is held by the nip is a first region, and a region of the image bearing member that does not come into contact with the recording material at the nip in a state in which the recording material is not held by the nip is a second region. A controller controls to apply a first developing voltage to a developer bearing member when the first region in which a first surface potential has been formed faces a developer bearing member and apply a second developing voltage lower than an absolute value of the first developing voltage to the developer bearing member when the second region in which a second surface potential has been formed faces the developer bearing member.