A method and a user terminal for providing contents to a user, and a method and a server for providing contents to a user terminal. The method for providing contents to a user includes: displaying, by a user terminal, a first list including a first content belonging to a first set and a second content belonging to a second set different from the first set in a first region on a chat room screen; when a user's interaction with the first content is received, displaying, by the user terminal, a first interface for requesting contents in the first set; and when a user's interaction with the first interface is received, displaying, by the user terminal, an icon indicative of the first set on the screen and a second list including at least one content belonging to the first set in the first region.