Techniques for identifying images that are representative of items of inventory are described herein. A service provider may receive a description of an item of inventory from a merchant. The service provider may search one or more databases for images representative of the item. The images may include a merchant-facing image used to represent the item on a user interface of a merchant computing device and a customer-facing image used to represent the item to a customer on a user interface of a merchant computing device and/or a customer computing device. The customer-facing image may include an image that is more detailed, accurate, and/or aesthetically pleasing than the merchant-facing image. The service provider may associate the merchant-facing and customer-facing images with the item and may cause the merchant-facing and the customer-facing images to render on displays of the merchant and customer computing devices to represent the item.