Invention Grant
- Patent Title: System and method for targeted marketing and consumer resource management
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Application No.: US15343073Application Date: 2016-11-03
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Publication No.: US11645669B2Publication Date: 2023-05-09
- Inventor: Rodney Mason , Jason Schwomeyer
- Applicant: Blackhawk Network, Inc.
- Applicant Address: US CA Pleasanton
- Assignee: Blackhawk Network, Inc.
- Current Assignee: Blackhawk Network, Inc.
- Current Assignee Address: US CA Pleasanton
- Agency: Barnes & Thornburg LLP
- Agent Jerry C Harris, Jr.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/0226 ; G06Q20/20 ; G06Q30/02 ; G06Q30/0207 ; G06Q20/22 ; G06Q20/40 ; G06Q30/0251 ; G06Q30/0601 ; G06Q20/34 ; G06Q30/0234 ; G06Q50/00

Abstract:
Systems and methods are described for providing an enhanced rebate and marketing program which may automatically enroll a consumer in a loyalty programs after the consumer completes rebate form; filter consumer information to provide to customer relationship management campaigns; capture real-time consumer responses to queries; provide real-time and dynamic, targeted offers and other communications to consumers and recipients; and provide bonus added value to consumer received rebates.
Public/Granted literature
- US20170053302A1 SYSTEM AND METHOD FOR TARGETED MARKETING AND CONSUMER RESOURCE MANAGEMENT Public/Granted day:2017-02-23
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