Disclosed herein are a method and system for distributing electronic publishing content. The method includes the steps of: defining an independent naming convention for functional components of host web pages; analyzing a predefined set of destination pages to determine a set of representational states for each destination page and a set of conditional statements that determine when a destination page is in each representational state; analyzing the destination pages to identify host-specific naming conventions associated with each representational state of the destination pages; receiving a request for advertising content in relation to an advertisement to be displayed within a destination host page on a user computing device requesting a mapping between the independent naming convention and a host-specific naming convention associated with each representational state of the destination host page; applying the mapping to the advertising content; and transmitting the destination content to the user computing device.