A system and method to generate substantive and quality responses to end user reviews for publication via an online review platform. A review associated with a merchant system is identified, the review including multiple review elements. Extracting a set of key review elements from the multiple review elements. A sentiment score associated with a first key review element of the set of key review elements is determined. A review response is generated to include a set of values corresponding to a set of response components, wherein a first value of the set of values comprises the first key review element. The review response including the sentiment score associated with the first key review element is displayed.